Dickey’s Barbecue Pit launched a modernized ecommerce site designed to enhance the user experience for guests.

The new dickeys.com site is fully optimized for mobile users and features a seamless online ordering process and enhanced location services allowing site visitors to more easily find their nearest Dickey’s locations. The new site also offers a streamlined process for retrieving catering quotes.

“In the current restaurant environment, our guests are increasingly choosing to order from us online, so we wanted to simplify the ordering process as much possible,” says CEO of Dickey’s Barbecue Restaurants, Inc. Laura Rea Dickey. “We found that 90 percent of our guests were interacting with us on their mobile devices and our new site makes it even easier for our fans to find their favorite location and create a greater level of convenience for folks looking to dine with us.”

Site visitors will also find a new custom nutritional calculator that allows users to get specific nutritional information based on exactly what they’re ordering.

Dickey’s is also rolling out a conversational assistant feature, which enhances the traditional chatbot experience by allowing the user to interact via voice.

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