The Cereal Bowl recently opened its first all-digital restaurant at 296 George Street, New Brunswick, New Jersey. The location is the second franchise opened by the Florida-based company and the first of several new locations scheduled to open over the next few months.

The new unit is comprised of four indoor LCD digital menuboards and an integrated POS solution with digital customer-facing displays and remote login access. The promotional content of all screens can be controlled from any computer with an Internet connection and valid credentials. Local specials, product ads, and daily product changes can be made at the stroke of a button with no lead times or printing cost.

“We are excited about the opportunities digital signage can provide us,” says chief operating officer Michael Glassman. “With the digital boards, we now have the ability to make changes to our boards in real time with no additional cost to the store owner. We are also taking advantage of the flexibility of video and animation that brings our menu to life and promotes key products at different day-parts.”