Dillas Quesadillas (pronounced Dill-uhs), a North Texas-based quick-service restaurant chain specializing in cooked-to-order Primo quesadillas, announced the launch of its mobile app, now available on iOS and Android. Developed in collaboration with Thanx, the app intends to “take the customer relationship to the next level,” offering patrons an elevated and seamless digital ordering experience, along with access to the concept’s loyalty program, Dillas Diehards , and direct ordering over third-party delivery.
“We have aspired to introduce an app since the inception of our business over a decade ago. Now, the time is finally here, as we enter our next chapter of growth,” says Kyle Gordon, co-founder and CEO of Dillas Quesadillas. “With the help of our great partners at Thanx, our innovative app marks a significant step in enhancing the relationship with our customers and furthering our brand’s success.”
Dillas Diehards, the loyalty program within the app, allows customers to effortlessly order and reorder while accumulating points to redeem for Primo Perks. With every purchase, customers will initially earn points redeemable for complimentary menu items and, as the program expands, have the opportunity to redeem points for swag and exciting experiences. Upon signup, patrons receive free chips and queso, and each year on their birthday receive a free regular Dilla of their choice. Rewards are applicable across all ordering channels, including drive-thru, pick-up, delivery and in-restaurant orders, but are not eligible for third-party orders. Diehards also receive regular updates on upcoming events, new locations and exclusive promotions, all while saving money on delivery fees by ordering directly.
Since its establishment in 2013, the brand has consistently delivered exceptional food and service while meeting the increasing demand for its one-of-a-kind menu. The options include fan favorites like the Founder and the Lone Star and cheesy sides like Gorilla Fries and Gorilla Chips. For lighter fare, customers can create a Not-A-Dilla Salad, choose from the vegetarian options, or build their own Dilla.
The concept recently opened its ninth installment in Frisco, Texas, with locations across North Texas and Louisiana. With rapid expansion on the horizon, the newly introduced mobile app will play a crucial role in cementing Dillas’ status as the ultimate destination for Primo quesadillas.
To download the mobile app, visit the App Store or Google Play. For an opportunity to join their teams, visit apply.dillas.com.
