Rising gas and food prices, home foreclosures, and a fear of recession have caused many Americans to curb out-to-eat spending. Seventy percent of those trying to cut back are saving money by going out to eat less, rather than by choosing cheaper entrees or dining at less expensive restaurants, reports Mintel.
Though people are cutting back, Mintel’s survey still showed consistent restaurant usage. Three-quarters of survey respondents went out to dinner at least once in the past week. On average, people who dined out reported eating 2.3 evening meals from a restaurant in the past seven days.
But as budgets tighten, home cooking is getting a lot more attention. Mintel found that 72 percent of people who regularly cook at home do so because it is cheaper than other options.
“As people try to curb their spending, restaurants have to focus more on price and convenience to draw them in,” states David Morris, senior analyst at Mintel. “The recession is taking a toll, but certain innovations can help restaurants succeed.” Morris looks to fast food and fast casual, both of which have done well with value pricing and carry-out convenience. “By highlighting cost savings, all restaurants can maintain steady business.”