Just seven months after the snack franchisor was acquired by Dippin’ Dots Franchising LLC, Doc Popcorn is joining forces with Dippin’ Dots to debut its first dual-brand location. The first Doc Popcorn/Dippin’ Dots co-brand unit at Battlefield Mall in Springfield, Missouri, will be owned and operated by local entrepreneurial couple, Clay and Sarah Talley.
Combining the two leading snack and treat brands under one roof, the new dual-concept store occupies nearly 1,000-square-feet of retail space and will give mall-goers the opportunity to satisfy any sweet or savory snack craving with the offerings of Doc Popcorn’s fresh-popped, kettle-cooked popcorn and Dippin’ Dots’ iconic flash-frozen ice cream, sundaes, floats, shakes, and quakes. The new location is a co-brand unit in every sense of the word, sharing the same store, counter, register, and employees.
“This move was both a logical and strategic next step for Doc Popcorn as we enter the next phase of our growth both domestically and internationally,” says Rob Israel, co-founder of Doc Popcorn. “With the co-brand concept, we have taken the best assets from both brands and seamlessly combined them under one roof, while expanding our dayparts and more than doubling our product offerings.”
“Doc Popcorn complements the Dippin’ Dots brand and long-term sustainable growth strategy,” says Steve Rothenstein, senior director of ranchising for Dippin’ Dots. “Co-branding the two concepts made sense. Doc Popcorn is a strong, savory brand that is synergistic with the Dippin’ Dots’ sweet product line and also provides different occasion- and season-selling opportunities. We’re excited about the dual-concept and how it helps us evolve both brands.”
Doc Popcorn has 97 franchise units across the U.S., Japan, Mexico, and Puerto Rico, while Dippin’ Dots has 120 franchise outlets and distributes its unique frozen products in all 50 states and 11 countries.
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