Customers can enter for a chance to win a trip to Iceland at www.dippindots.com/journey. Each applicant is automatically entered in a weekly drawing for Journey to the Center of the Earth movie tickets, posters, and memorabilia as well as Dippin' Dots ice cream party packs and merchandise.
The promotion and sweepstakes will be promoted extensively through social networks, blogs, and viral marketing by matrixx, a leading branded entertainment firm.
Additional sweepstakes entries can be earned by collecting four unique character cards which feature some of the computer generated creatures from the film. These free cards will be available at participating Dippin' Dots franchised locations starting June 13th and include special codes that can be entered on the sweepstakes website.