You may have heard of the running man, the whip, and the floss, but this summer a new dance challenge is coming in so hot, it will melt your ice cream. America’s leading flash frozen beaded ice cream company Dippin’ Dots announced today the launch of the “I Want My Dippin’ Dots” dance challenge across social media platforms. The contest runs from July 1 to July 31, and one grand prize winner will receive a cash prize of $1,000 and free Dippin’ Dots for a year. 

Using the hashtags #dippindots and #iwantmydippindots on social media channels like Instagram, Facebook and YouTube, participants can upload a video of themselves dancing to the catchy pop tune “I Want My Dippin’ Dots.” Fans can also email dance4dots@dippindots.com with a link to their video on social media for consideration. Videos to learn the dance are posted on Dippin’ Dots’ contest page at https://www.dippindots.com/dance. 

Video submissions will be evaluated on creativity, use of choreography, quality of production and brand integration. In addition to the grand prize, Dippin’ Dots will award a runner-up with free ice cream for a year and three other runners-up with one free Dippin’ Dots shipment.

“Dippin’ Dots is all about being bold and having fun, and that’s exactly what this contest invites our fans to do,” says CEO Scott Fischer. “What’s more fun than Dippin’ Dots and dancing? Plus, now fans can win Dippin’ Dots for a year and a thousand dollars too, just by doing what they love.” 

The dance moves for the contest are created by Los Angeles-area choreographer Guy Groove, along to music from the “I Want My Dippin’ Dots” song, written and produced by Multi-Platinum artist Dawin and artists Tati McQuay, Mariangeli Collado, Jenna Raine, and Kenzie Mack.  The song has already amassed thousands of listens and views across music streaming platforms.