Paul “DJ Pauly D” DelVecchio, a powerhouse DJ and MTV reality star, joins forces with Virtual Dining Concepts and Grubhub on the debut of his new virtual brand, Pauly D’s Italian Subs. Known for his love of Italian food and pride of his heritage, DJ Pauly D created the ultimate, mouth-watering Italian sub sandwiches. Catering to individual tastes with made-to-order subs, Pauly D’s delivery-only, virtual restaurant is now available through Grubhub with online and mobile app orders.

Operated through Virtual Dining Concepts (VDC), Pauly D’s Italian Subs comes as the second celebrity-owned brand created by renowned restaurateur Robert Earl, his son Robbie Earl, President of VDC, and Culinary Director, Chef Eric Greenspan. 

“Pauly D’s Italian Subs is the perfect addition to our celebrity brand portfolio,” says Robbie Earl, President of Virtual Dining Concepts. “Pauly D’s authenticity shows in everything he does, from his music and hobbies to his signature looks and TV personality, he’s gained the trust of his fans, and they know they’ll receive quality food from Pauly D’s Italian Subs.”

The Pauly D’s Italian Subs online menu offers seven signature crafted sub sandwiches including the Italian, Turkey Pesto, the Club, Genoa Salami, Pork & Peppers, Spicy Capicola, and Roast Beef. Served on an 8-inch Amoroso roll, the subs will be complemented with mayo, shredded iceberg lettuce, onions, mild banana peppers Italian herbs, and “The Drip” signature dressing. The menu also includes four salad options, sides including potato salad, macaroni salad, cole slaw, and chips, and cannoli desserts, Pauly D’s favorite Italian treat.

Pauly D adds: “Italian food is a big part of who I am, and can’t wait to share my very own sandwiches with everyone. I hope you all love them as much as I do.”

“Through our partnership with Virtual Dining Concepts, new virtual concepts like Pauly D’s Italian Subs gives us an opportunity to expand our dining offerings with fun and delicious options,” says Kevin Kearns, Senior Vice President, Restaurant Network at Grubhub. “These virtual concepts also help drive additional revenue to our independent restaurant partners, which is especially important at a time when they’re getting back on their feet.”

Pauly D’s Italian Subs is now available for delivery in major metropolitan cities across the country, with additional locations to be added, through the Grubhub app or

Emerging Concepts, News