Industry News | April 6, 2016

Doc Popcorn Serves Up Cocoa Marshmallow Crunch

image used with permission.

In celebration of warmer weather, brighter colors, and spring holidays, Doc Popcorn, the world’s leading popcorn franchise, is bringing back a favorite limited-batch menu item to retail locations and its website. Cocoa Marshmallow Crunch, a seasonal item, was reintroduced mid-March and will be available through the end of May.

The flavor, which is a sweet complement to the permanent line of flavors available at Doc Popcorn, features natural ingredients such as whole-grain kernels, popped and dusted with premium cocoa and vanilla. Inspired by the marshmallow treats that are typically enjoyed during the spring and summer months, the dynamic flavor combination gives the popcorn a unique chocolate and marshmallow taste – a great spring treat or gift for spring events. The new flavor will be offered alongside Doc Popcorn’s core flavor lineup including Sweet Butter, Cheesy Cheddar, and Hoppin’ Jalapeno, all of which are gluten free.

“This nostalgic flavor has been popular with a segment of our customers who look for unique seasonal flavors and textures to change up their typical snacking habits,” says Rob Israel, cofounder and “Big Pop” of Doc Popcorn. “Introducing flavors like Cocoa Marshmallow Crunch is crucial to our brand’s strategy to keep things fresh and offer consumers new opportunities for healthier, tastier snack alternatives. We look forward to bringing innovative popcorn flavors to our customers with this flavor and others in the future.”

The new flavor will be available at participating Doc Popcorn stores nationwide and online in fresh-popped bags and a variety of spring-themed popcorn tins until the end of May.

“Since several cobranded Doc Popcorn and Dippin’ Dots stores have opened in the past year, we’ve seen—and heard—how well popcorn pairs with sweet, more indulgent flavors. Cocoa Marshmallow Crunch brings the best of both worlds together,” Israel adds.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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