Dog Haus, the craft casual concept known for its gourmet hot dogs, sausages, burgers and one-of-a-kind creations, recently broke ground on its Rockford, Illinois location, with a planned grand opening set for fall 2017.

Located at 7616 Walton Street, the restaurant will be franchisee group Goalz, LLC’s first location with the rapidly expanding fast-casual brand. Goalz, LLC was formed by four restaurant industry veterans, Shawn Eby, Danny Robinson, David Clark and Wade Lancaster, who had a goal to start and develop their own company that would focus around helping others. Goalz Restaurant Group is currently scheduled to open 265 restaurants over the next few years across ten states, (NC, SC, GA, FL, LA, OH, CO, WY, KY, IL) and has additional plans to grow further. Currently the three brands that Goalz will franchise are Dog Haus, Captain D’s, and Church’s Chicken.

“We are thrilled to be bringing Dog Haus to Rockford. We are very familiar with all the great things going on in this growing city, and know it is one that embraces innovation, which makes it a great place to bring our first Dog Haus to Illinois,” says David Clark, vice president of operations for Goalz. “We know Dog Haus will bring something special to Rockford with our food and our passion for the community, and we can’t wait to share the excitement with residents during our grand opening celebration.”

The fast-casual concept, designed to elevate the hot dog and burger-eating experience, will serve up its quality meals within the contemporary aesthetic of a modern industrial space. After ordering at the counter, diners will be able to grab a barstool at the communal tables, take a bench seat at one of the reclaimed wood and steel tables or step outside to the welcoming patio. 

Dog Haus’ full menu includes gourmet dogs, sausages, burgers, a one of a kind fried chicken sandwich, sides, premium shakes as well as beer and wine. Haus Dog creations feature signature all beef dogs served up on grilled King’s Hawaiian rolls.  Fan favorites include Sooo Cali, with wild arugula, avocado, tomato, crispy onions, and spicy basil aioli and Reservoir Hog, featuring a Polish kielbasa, haus chili, haus slaw and yellow mustard.  Haus Burgers run the gamut featuring 100 percent genetically tested, humanely raised Black Angus beef using no hormones and no antibiotics—never ever in one-of-a-kind creations like The Freiburger, with white American cheese, fries, haus slaw, fried egg, and mayo and Holy Aioli, with white American cheese, smoked bacon, caramelized onions, garlic aioli.

Fast Casual, Growth, News, Dog Haus