Dog Haus, a celebrated Pasadena, California-based gourmet hot dog, sausage, and burger concept, announced a development agreement with American Development Partners that will include the construction of more than 300 new Dog Haus franchise locations in 12 states over the next seven years, making it one of the fastest growing food concepts in the U.S. The new locations are slated to be constructed on land primarily purchased for “built to suit” and stand alone Dog Haus Biergarten concepts, and will be operated by veteran franchisees with extensive multi-unit and multi-brand experience. The deal, which is American Development Partners’ biggest commitment to date, has a projected real estate, construction, and design investment value of over $500 million.
Dog Haus currently has 21 stores open in five states (Arizona, California, Colorado, Nevada, and Utah) and will now grow to 19 states across the country with stores set to open in Alabama, Florida, Georgia, Illinois, Kentucky, Louisiana, Maryland, Michigan, Ohio, New York, Pennsylvania, Texas, Tennessee, and Wyoming. With this deal, the total number of Dog Haus locations across the country, including previous franchises sold, will now total over 450, with 10 out of the 19 states—20 percent of the country—now sold out.
"Since opening the first Dog Haus in Pasadena, California, six years ago, we’ve been tirelessly committed to working closely with our franchisees to create an unparalleled dining experience for our guests at each and every Dog Haus location," says Dog Haus partner André Vener, who co-founded the concept with friends and fellow partners Hagop Giragossian and Quasim Riaz in 2010. As Riaz further elaborates, “We couldn’t be more excited to join forces with American Development Partners and continue raising the Dog Haus experience to new heights across the country.”
Giragossian, Riaz, and Vener initially made the decision to franchise Dog Haus in 2013, a decision that quickly precipitated a dramatic period of growth for the brand, originally conceptualized to elevate the humble hot dog, sausage, and burger for the adult palate. Dog Haus' culinary team includes Giragossian, who oversees menu operations, and Würstmacher (sausage-maker) Adam Gertler. As Giragossian notes, “Our entire culinary and operations team will continue to ensure that the high-quality that has made the brand a ‘haus’ name in Southern California is preserved as it crosses state borders.” That extends far beyond Dog Haus' signature all beef skinless Haus Dogs, hand-crafted Haus Sausages and premium Haus Burgers made from humanely raised cattle, all served on grilled Hawaiian rolls. Their inspired toppings, premium soft-serve ice cream and ambitious craft beer program further push the envelope of what is expected in the upscale fast casual sector.
“In addition to their vision, leadership and integrity, Dog Haus is an industry leader in food quality and has a proven track record of producing above average sales,” says Caleb McMillen, COO of American Development Partners. “Combined with their exceptional marketing appeal, we’re looking forward to working with many experienced franchisees to help expand the brand into 12 states across the country and filling a void in a restaurant sector that we feel has an incredible upside.”
American Development Partners’ primary role will be to aid in the development of new locations, facilitate the acquisition of land and oversee construction of this deal’s over 300 new franchise locations.
The announcement of this franchise development deal follows the recent successful marketing partnership with Sony Pictures and the Seth Rogen animated film, Sausage Party. Known for their over-the-top creations highlighting unexpected toppings and tongue-in-cheek humor, Dog Haus teamed up with former “Top Chef” winner Ilan Hall to create The Naughty Dog. Additionally, Dog Haus will continue its in-game partnerships with UCLA football at the Rose Bowl as part of their “Take it to the Haus” promotion, as well as with the Los Angeles Rams and USC football at the Los Angeles Coliseum as a stadium vendor.