Follow Your Heart, the celebrated U.S. plant-based food company known for introducing Vegenaise to consumers over 40 years ago, announced a partnership with Domino’s Australia. Today, Domino’s Australia adds one of the biggest food trends to the menu by launching a range of new vegan pizzas utilizing Follow Your Heart’s Vegan Mozzarella Shreds. Available at all 600-plus Domino’s Australian stores, customers across the country can now indulge in delicious, dairy-free cheesy pizzas at Domino’s.
Domino’s three dedicated vegan pizzas—Vegan Avocado Veg, the Vegan Spicy Trio and the Vegan Margherita—will initially be available in Australian stores for a limited time. Based on customer feedback, Domino’s will look to make the new vegan cheese a regular featured menu item. Beginning today, all pizzas on the menu can be also altered to suit a vegan diet. For an additional $2.95, people can simply swap out the usual mozzarella for Follow Your Heart’s vegan-friendly alternative. Domino’s pizza sauce and crusts are vegan-friendly.
With a move to plant-based and meat-free products, one of the biggest trends in food, Domino’s Australia and New Zealand CEO Nick Knight notes, “Domino’s is excited to launch the product to the menu. This is also great news for people with allergies and food sensitivities as it contains no dairy, gluten or soy.”
The decision to add vegan cheese followed a survey on the company’s Facebook page late last year to test demand for the product across Australia. “We were blown away by the response to the survey and for this product in general,” Knight says. “At Domino’s, we pride ourselves on our ‘people-powered pizza’ mantra and listen to what our customers want. The popularity of, and demand for, vegan products has increased considerably over the years so it’s great we are now able to offer Follow Your Heart’s high quality, non-GMO, plant-based, preservative free, vegan cheese.”
“We’re very pleased that Domino’s Australia selected Follow Your Heart for their vegan pizza launch. Their dedication to providing more choices for their customers and carefully selecting better ingredients aligns with our own mission to bring the best plant-based options to consumers everywhere,” says Bob Goldberg, CEO of Follow Your Heart.
Domino’s tested Follow Your Heart’s Vegan Mozzarella cheese in the company’s LuvLab development kitchen and confirmed this vegan-friendly alternative has the same taste, texture and melt as real dairy cheese. It’s also cholesterol free, making it the perfect, healthy indulgence.
Knight said transparency around the company’s ingredients is really important to customers, which is why Domino’s has partnered with Follow Your Heart to offer customers this great product. “Our ongoing journey to provide customers with a menu we are proud of and one that offers more choices led us to finding the best in taste and melt after a long search of vegan cheese options,” he says.