Domino’s Pizza, a recognized world leader in pizza delivery and digital ordering platforms, was the first pizza company to launch a pizza ordering skill on Amazon Alexa last year. Now Domino’s is expanding this skill to offer a customized ordering experience with no saved account or previous order necessary. Ordering Domino’s with Alexa is now even easier and more robust.

“We’re excited to give our customers a more advanced and easy-to-use ordering process through Amazon Alexa,” says Dennis Maloney, Domino’s senior vice president—chief digital officer. “Now it’s as simple as asking Alexa to order a pizza from Domino’s and from there, customizing it to one of our millions of possible combinations—no Pizza Profile needed.”

Anyone can place an order for Domino’s with Alexa by saying, “Alexa, open Domino’s.” Once in the Domino’s skill, the customer will be guided through the ordering process, from building a pizza to placing an order. Customers who ask for a deal can receive 20 percent off every menu-priced item in their order.

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