For the eighth consecutive year, Domino’s Pizza, the recognized world leader in pizza delivery, and the National Fire Protection Association (NFPA) are teaming up to deliver fire-safety messages to homes across the nation.

During Fire Prevention Week (October 4–10), participating Domino’s stores throughout the U.S. will reinforce this year’s campaign theme, “Hear the Beep Where You Sleep: Every Bedroom Needs a Working Smoke Alarm,” on top of pizza boxes. The fliers will include fire safety facts and tips, such as educating customers about the importance of having a smoke alarm in every bedroom.

Customers who order from participating Domino’s stores throughout the U.S. in October may also be surprised when their delivery arrives aboard a fire engine. If the smoke alarms in the home are working, the pizza is free. If the smoke alarms are not working, the firefighters will replace the batteries or install fully functioning detectors.

“Half of all home fire deaths result from fires reported between 11 p.m. and 7 a.m., when people are most likely to be asleep,” says Judy Comoletti, NFPA’s divisional manager of public education. “That’s why having a working smoke alarm in every bedroom is so important. In the event of a fire, working smoke alarms give people the time needed to escape safely.”

Having a working smoke alarm cuts the risk of dying in a home fire in half. However, two-thirds of U.S. home fire deaths occur in homes with no smoke alarms or no working smoke alarms.

“Domino’s stores across the country look forward to teaming up with their local fire departments and NFPA every year, as the Fire Prevention Week program is a great way to educate customers about fire safety,” says Jenny Fouracre, Domino’s spokeswoman. “The program is a fun and exciting way to reinforce the importance of having working smoke alarms.”


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