As of this past weekend, 350 of Domino’s 4,800 pizza shops began charging customers a $1 for delivery. Based on the success of those stores, Domino’s will decide by the end of 2002 whether to continue and expand the practice to its entire system.
Domino’s spokeswoman Holly Ryan told reporters the rising price of cheese and the cost of making and delivering pizza left Domino’s with a choice—add a delivery fee, raise pizza prices across the board, skimp on ingredients or fire employees.
Competitor Pizza Hut already charges $.50 for home delivery.
So far, say both chains, there has been very little positive or negative feedback from customers.