The community announced that it has been named U.S. Hispanic agency of record (AOR) for Domino's, following a competitive review.
The community’s scope of work consists of creating 360-degree marketing campaigns targeted at U.S. Hispanics, inclusive of traditional, social, digital, and mobile components.
“Domino’s is not only a class leading brand but also a company that truly sees and understands the importance of the Hispanic consumer,” said Luis Montero, President of the community. "Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 pizza brand in every Hispanic neighborhood and we couldn’t be more excited about our collaboration.”
Domino's ranks among the world's top public restaurant brands with a global enterprise of more than 14,400 stores in more than 85 international markets. The company’s emphasis on technology innovation has helped it stay ahead of its competitors and lead in global digital sales.
“We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” says Karen Kaiser, Vice President, Advertising at Domino’s. “The community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.”
New U.S. Hispanic work for Domino’s is slated to launch in mid-2018.