Industry News | April 10, 2017

Domino's Doubles the Points for Piece of the Pie Rewards

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Domino’s Pizza is giving its Piece of the Pie Rewards members a special perk this week only: double the points on every online order of $10 or more placed April 10–16.

“We wanted to do something that we’ve never done before for our Piece of the Pie Rewards members,” says Russell Weiner, president of Domino’s USA. “Domino’s has grown the program to include millions of members since it launched in 2015. As a way to celebrate and thank them, we are giving them twice the amount of loyalty points this week only.”

Piece of the Pie Rewards members will receive 20 points for every online order of $10 or more placed this week only (only one order per day is valid). Once customers earn 60 points, they can redeem them online for a free medium two-topping pizza. Rewards members can track their past purchases, earned points, and redeemed points via their Pizza Profile.

Customers who aren’t enrolled in Domino’s Piece of the Pie Rewards program can enroll this week and receive double the points on any qualifying order. Those who are interested in the program can sign up at dominos.com.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.