Industry News | August 25, 2009

Domino's Features Employees in New Commercial

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Domino's Pizza Inc. cast 15 of its employees in the latest Domino's commercial, "Chefs vs. Accountants,” including employees from the company's accounting and research & development departments.

In Domino's latest campaign for BreadBowl Pasta and Chocolate Lava Crunch Cakes, Domino's chefs and accountants battle in front of the camera.

"This new commercial is the latest in a string of spots featuring actual Domino's employees and store owners," says Russell Weiner, Domino's Pizza chief marketing officer. "Ever since our CEO Dave Brandon spoke out about how he felt regarding a cease and desist notice in 'Burn the Letter' and followed that up by taking his message of the Big Taste Bailout to Capitol Hill, Domino's staff and franchisees have been featured in TV spots and on-line advertising, including the recent franchisee feud over the Domino's American Legends specialty pizza line."