Industry News | June 13, 2014

Domino's Gears Up for World Cup

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Soccer players from around the world aren’t the only ones preparing for the big tournament. Delivery drivers and pizza makers—from Brazil to Australia and England to Japan—at Domino's Pizza are also gearing up for the rush of the soccer matches.

“The last big soccer matches were four years ago, and since then, Domino’s has launched a number of new products and technology,” says Chris Brandon, Domino's Pizza spokesperson. “Now customers have even more product and ordering options to choose from, making the games a great time to gather around the TV, cheer on their favorite soccer team, and enjoy a delicious meal from Domino’s.”

Since 2010, the year Domino’s reinvented itself with a new pizza recipe, it has continued to innovate itself with new menu items and technology. Domino’s top 10 innovations since the last global soccer tournament include artisan pizzas and stuffed cheesy bread launched in 2011, iPhone, iPod Touch, Windows Phone 8, and iPad ordering apps, handmade pan pizza and gluten-free crust launched in 2012, online ordering pizza profiles launched in 2013, and specialty chicken launched in 2014.

“Our store team members are ready to make hot, great-tasting pizzas and meals for millions of soccer fans around the world,” Brandon says. “Whether customers order digitally, in-person or over the phone, Domino’s is ready to deliver.”

During the soccer games in 2010, Domino’s delivered enough pizzas to stretch across more than 40,000 soccer fields lengthwise and produced enough dough to match the weight of more than 24,988,000 soccer balls.


News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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