Industry News | April 6, 2016

Domino's Launches Zero-Click Ordering

image used with permission.

Read More About

Domino's Pizza, the recognized world leader in pizza delivery and digital ordering platforms, is launching the easiest way for consumers to order yet: zero-click ordering. As a brand that is committed to providing customers with ordering choices, the new Zero Click app for iOS and Android is available beginning April 6 and allows customers to easily place their Easy Order.

When Domino’s launched the Easy Order in 2013, which refined the ordering experience down to five clicks, it seemed like the height of convenience for consumers. It wasn’t.

Zero-click ordering is as easy as it sounds. Download the app and link it to a Domino's Pizza Profile. When the new app is opened, the saved Easy Order is automatically re-ordered without a single tap, swipe, or click. Customers will see a 10-second countdown timer before the order is placed (giving consumers a chance to stop their order) and voila.

“We think about how to make digital ordering better all day and all night,” says Dennis Maloney, chief digital officer at Domino’s. “Zero-click ordering is a dream come true for us. I’m not saying the idea came to me in a dream (and I’m not saying it didn’t), but I challenge someone to dream up an easier way to order.”

More information and a short video of zero-click ordering can be found at anyware.dominos.com, along with information about all of the AnyWare ordering platforms, including emoji, Twitter, text, smart TV, and Amazon Echo.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

Add new comment