Industry News | June 17, 2015

Domino's Next Ordering Innovation: Texting

image used with permission.

On the heels of ordering pizza via tweet, what’s next? For fans of Domino’s, the answer is texting. Beginning today, the brand that specializes in pizza delivery and digital ordering technology is launching ordering with an emoji by text.

Customers who opt-in and add their mobile phone number to their existing Pizza Profile on can re-order their established Easy Order by simply texting the pizza emoji or “Easy Order” to DPIZZA (374992).

“There are an estimated 8 trillion texts sent every year worldwide,” says Patrick Doyle, Domino’s president and CEO. “With so many people using their devices to communicate in this way, it made sense to allow our customers the chance to order pizza that way, too.”

Text ordering joins Domino’s suite of AnyWare ordering options: Twitter, Samsung Smart TV, Pebble smartwatch app, Android Wear smartwatch app, Ford SYNCAppLink system, and voice ordering with Dom.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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