Domino's Pizza opened its first store in Vietnam, delivering hot pizza to the residents of Ho Chi Minh City.

The master franchisee is Vietnam Food & Beverage Service, a fully owned subsidiary of the Imex Pan Pacific Group (IPP Group). The IPP Group has more than 25 years of experience operating retail, food, and beverage outlets in Vietnam with an extensive portfolio of brands. The company's retail and food and beverage experience in Vietnam makes them well positioned to develop Domino's into a leading brand in the country.

"Domino's Pizza has a long history of delivering quality products to its customers," says Tony Cricenti, CEO of Domino's Pizza Vietnam. "We are very excited that Domino's Pizza, the global leader in pizza delivery, is now in Vietnam and we look forward to providing that same level of service that our customers expect from this global brand."

"Opening our first store in the largest city in Vietnam gives us an excellent entryway into this growing economy," says Michael Lawton, chief financial officer and interim executive vice president of Domino's Pizza International. "We have an excellent master franchisee who has the knowledge and skills needed to grow our brand into the leader in the market."

Domino's Pizza now operates in 67 markets worldwide, with nearly half of its global retail sales coming from international stores—making up roughly a third of its operating income.In addition to the new store in Vietnam, stores have been opened this year in other new markets, including Germany, Romania, and the Ukraine.

Denise Lee Yohn: QSR's Marketing Guru, News, Pizza, Domino's