In January, Domino's wrapped up its 16th annual St. Jude Thanks and Giving campaign, raising $10 million to support St. Jude Children's Research Hospital's lifesaving mission: Finding cures. Saving children. The record-breaking campaign, which began on October 21, 2019, ran for 11 weeks through January 5.
In 2015, Domino's made a commitment to raise $35 million in eight years for St. Jude. Thanks to record fundraising numbers each year, Domino's met and exceeded that commitment during the 2019 campaign.
"St. Jude and the annual Thanks and Giving campaign are integral parts of the culture of Domino's, and fulfilling the commitment to St. Jude three years early is evidence of that," says Ritch Allison, Domino's chief executive officer. "I am grateful to our franchisees, store team members and, of course, our generous customers who made this happen."
Domino's offered customers the opportunity to add a donation to the kids of St. Jude to their online, phone and walk-in orders. Customers could also round up their totals and donate the change to St. Jude, or purchase the St. Jude Meal Deal – a bundle which included two medium one-topping Hand Tossed pizzas, a 16-piece order of Parmesan Bread Bites, an eight-piece order of Cinnamon Bread Twists, a two-liter of Coca-Cola and a $1 donation to St. Jude – for $19.99.
"St. Jude has done incredible things for children facing life-threatening diseases all over the world, but there is still work to do in the fight against childhood cancer," says Allison. "Everyone at Domino's looks forward to seeing what more St. Jude will accomplish, and how we can help support them in the years to come."
Since naming St. Jude its national charity partner in 2004, Domino's has raised more than $68 million to help St. Jude with its mission. On campus, the Domino's logo can be found proudly displayed at the Domino's Event Center at St. Jude Children's Research Hospital®, the Assessment & Triage Center Delivered By Domino's, and on countless pizza boxes delivered to feed patients, families and staff on a regular basis.
Domino's team members participate in many fundraising events throughout the year beyond St. Jude Thanks and Giving, including the St. Jude Walk/Run to End Childhood Cancer, St. Jude PLAY LIVE, and other local events across the country.
"At St. Jude, we rely on our wonderful partners, like Domino's, to help spread awareness and raise funds for our lifesaving mission," adds Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "The support of Domino's, its customers and employees helps ensure that families never receive a bill from St. Jude for anything – not for treatment, travel, housing or food – because all a family should worry about is helping their child live. Together, we are giving hope to families everywhere."
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