Domino's Pizza announced that thanks to customer generosity, the company raised more than $9.8 million for the kids of St. Jude Children's Research Hospital during the 2018 St. Jude Thanks and Giving campaign. This marks the seventh straight record-setting campaign for Domino's franchise and corporate stores and brings the total amount raised for St. Jude over the last 15 years to more than $57 million.
"Domino's truly supports the mission of St. Jude and it's amazing to see the impact we can have when we all join together in this campaign," said Richard Allison, Domino's chief executive officer. "These donations are absolutely lifesaving for the families of St. Jude and I want to thank our customers, franchise owners, and the team members at our franchised and company-owned stores who worked hard to make this record-setting donation possible."
As a leader in digital ordering, Domino's makes adding a donation through online ordering simple for customers. The opportunity for customers to also round up their change, online or in the store, resulted in $1.5 million in donations in 2018. In addition, customers could support the hospital by purchasing the St. Jude Meal Deal, which included two medium one-topping Hand Tossed pizzas, a 16-piece order of Parmesan Bread Bites, an eight-piece order of Cinnamon Bread Twists, a two-liter of Coca-Cola and a $1 donation to St. Jude – all for $19.99. Customers could also donate by clicking on the St. Jude-themed Domino's Tracker.
Throughout the year Domino's raised an additional $618,000 for St. Jude through nationwide participation in St. Jude Walk/Run to End Childhood Cancer events across the country and various online digital tests during the summer. Combined with the funds raised during the Thanks and Giving campaign, Domino's raised over $10.5 million dollars in donations in 2018 for the children of St. Jude. The funds raised in 2018 will apply to Domino's commitment made in 2015 to raise $35 million over eight years for the Domino's Event Center at the hospital. Domino's has now raised more than $33 million towards that commitment.
The St. Jude Thanks and Giving campaign – created in 2004 by Marlo Thomas and her siblings Terre and Tony, children of St. Jude founder Danny Thomas – asks people to "give thanks for the healthy kids in your life and give to those who are not" in order to help St. Jude continue its mission: Finding cures. Saving children.