Industry News | November 16, 2011

Domino's Raises Dough for St. Jude

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Domino's Pizza, is gearing up to raise "dough" for the kids of St. Jude Children's Research Hospital during its 8th annual Thanks and Giving campaign.

Starting Nov. 14, Domino's customers will have the opportunity to make a donation to benefit the children of St. Jude. Donations can be made when ordering over the phone, in stores or online at Customers also have the option to text "PIZZA" to 50333 to donate $5 to St. Jude.

This year, Domino's is proud to be matching dollar-for-dollar all customer contributions up to a total of $250,000 - making each dollar raised from customers even more impactful.

"I am proud that Domino's has raised more than $9 million since we began participating in the Thanks and Giving campaign in 2005," says J. Patrick Doyle, Domino's Pizza president and chief executive officer.

"This year, in addition to our $250,000 donation, our goal is to raise $3 million for St. Jude to support their breakthrough discoveries and research that lead to lifesaving cures for children and their families around the world."

"Domino's is a committed partner to our holiday Thanks and Giving campaign, helping us increase awareness and raise funds for the lifesaving mission of St. Jude," says Marlo Thomas, National Outreach Director for St. Jude.

"It is because of partners like Domino's and its customers that we can keep our promise that no child will ever be turned away if a family can't pay."

St. Jude is the nation's leading pediatric research and treatment center devoted solely to children with cancer and other deadly diseases and the only hospital that covers all of the costs for treatment, travel, food, and lodging for each patient and a family member.

Since it opened its doors nearly 50 years ago, St. Jude has developed protocols that have helped push survival rates for childhood cancers from less than 20 percent to 80 percent overall. In fact, the survival rate for the most common form of childhood cancer, acute lymphoblastic leukemia, has risen from just 4 percent in 1962 to 94 percent today.

The Domino's campaign begins Nov. 14, and runs through the remainder of 2011.

Founded in 1960, Domino's Pizza operated a network of 9,541 franchised and Company-owned stores in the United States and more than 70 international markets.

St. Jude Children's Research Hospital is internationally recognized for its pioneering research and treatment of children with cancer and other life-threatening diseases. It is the first and only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children, and no family ever pays St. Jude for care.

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