Domino's customers, team members and franchisees across the U.S. came together to raise an all-time high $7.3 million for St. Jude Children's Research Hospital during the 2016 St. Jude Thanks and Giving campaign. The donation is the recognized world leader in pizza delivery's largest charitable fundraising total in company history.
Customers were prompted to add a $1, $2, $5 or $10 donation to their total while placing phone, walk-in, online and mobile orders. New to the 2016 campaign was the ability for online customers to round up their total to the nearest dollar and donate their change to St. Jude, as well as an extra week of the campaign that included Halloween. A new retweet-to-donate campaign was added to social media this year, increasing awareness about St. Jude and Domino's partnership.
"We are proud to be a long-standing participant in the St. Jude Thanks and Giving campaign," says Patrick Doyle, Domino's president and CEO. "On behalf of the Domino's team, and the patients, families, doctors and scientists at St. Jude, we are grateful to our customers for making this the most successful fundraising campaign yet."
2016 was the fifth straight record-setting campaign for Domino's, and the second year of its latest commitment to raise $35 million in eight years. Since naming St. Jude its national charitable partner in 2004, Domino's has raised more than $38 million for the hospital.
Created by Marlo, Terre and Tony Thomas—children of St. Jude founder Danny Thomas—the St. Jude Thanks and Giving campaign asks people to "Give thanks for the healthy kids in your life, and give to those who are not" in order to help St. Jude continue its lifesaving mission: Finding cures. Saving children.® St. Jude is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago, and they won't stop until no child dies from cancer.