Industry News | February 22, 2016

Domino's Runs Contest to Bring DXP to Franchisee

image used with permission.

Domino’s, the recognized world leader in pizza delivery, is opening voting today for an important contest: bringing a coveted Domino’s DXP delivery vehicle to one lucky Domino’s store.

Domino’s DXP vehicles were launched in October 2015 and have generated excitement among consumers across the country. With roughly 100 vehicles in only 25 markets, many customers are asking, “Where’s my DXP?” Customers can vote for their local store to have the chance to win a DXP at, beginning today.

“At Domino’s, we are so serious about pizza delivery that we produced a vehicle that includes features like a built-in warming oven and the capacity to hold 80 pizzas,” says Russell Weiner, president of Domino’s USA. “Now that we’re featuring these cars in our new ads, we know that even more consumers are going to want to see a DXP in their neighborhood. So in the spirit of democracy, we’re letting customers vote for what store should get the chance to win a new DXP. May the best candidate win.”

The ads, which begin airing February 22, highlight that Domino’s continues to innovate to give customers the best pizza experience possible, which has come to life with the DXP—a car that was designed and built specifically to deliver pizza. The cars will be featured in both general market and Hispanic market ads.

Voting ends 11:59:59 p.m. EST on May 15. 

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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