Industry News | November 2, 2015

Domino's Throws Weight Behind St. Jude's 'Thanks and Giving'

image used with permission.

Domino's Pizza is ready in stores and online to raise funds for its 12th year on behalf of St. Jude Children's Research Hospital during the annual St. Jude Thanks and Giving campaign.  

Beginning today and running through January 3, Domino's will give consumers numerous channels to donate to help the kids of St. Jude, including through their orders, either online, over the phone, or in the stores. Many digital customers will see pop-ups that include the ability to add a dollar or more contribution, to round up to the nearest dollar to donate, as well as limited time opportunities to earn loyalty points or discount coupons for making donations.

Consumers can also help the kids of St. Jude by purchasing the St. Jude Meal Deal—a bundle that includes two medium one-topping pizzas, an order of Marbled Cookie Brownie, a two-liter of Coca-Cola, and a $1 donation to St. Jude—for $19.99.

"Domino's is committed to helping St. Jude," says Patrick Doyle, Domino's president and CEO. "We've been a part of the St. Jude Thanks and Giving campaign for 12 years because St. Jude makes such a huge difference in the lives of children with cancer and their families. We hope this holiday season is no different, and that Domino's customers continue to give and help the kids of St. Jude. Every donation helps."

Domino's has committed to raise $35 million over the next eight years, having already raised over $25 million for St. Jude since becoming a national partner in 2004. The commitment helped to fund the recently opened Domino's Event Center at St. Jude Children's Research Hospital, a flexible event space on the hospital campus that can be used for patient and family activities, fundraising, and entertainment.

This year, Domino’s matches dollar-for-dollar all customer contributions up to a total of $250,000—making each dollar raised from customers even more impactful.

"I am so grateful for Domino's dedication to helping the children and families of St. Jude," says Marlo Thomas, national outreach director for St. Jude Children's Research Hospital. "During the holiday shopping season, Domino's participation in the St. Jude Thanks and Giving campaign makes it easy for its customers to help our doctors and scientists continue the research and treatment that leads to cures and gives these children the chance to enjoy many more holidays for years to come."

Created by Marlo, Terre, and Tony Thomas—children of St. Jude founder Danny Thomas—the St. Jude Thanks and Giving campaign asks people to "Give thanks for the healthy kids in your life, and give to those who are not" in order to help St. Jude continue its mission of finding cures and saving children. St. Jude is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to more than 80 percent since it opened more than 50 years ago, and they won't stop until no child dies from cancer.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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