Industry News | March 2, 2017

Domino's Updates Google Home Ordering System

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Domino's Pizza has updated its Google Home ordering so that any customer can start a new order, without the need for a Pizza Profile, for a custom-built pizza, as well as any other item from the menu. Domino’s is the first to offer voice assistant ordering with this level of customization.

“The Google Assistant on Google Home is the second full-ordering platform to launch on Domino’s lineup of AnyWare ordering capabilities this year,” says Dennis Maloney, Domino’s senior vice president—chief digital officer. “Our in-house technology team has created a simple and convenient ordering experience that is now open to everyone, not just those who have a saved account.”

Anyone can place an order for Domino’s with the Google Assistant on Google Home by saying, “OK Google, order Domino’s.” Dom, Domino’s voice ordering assistant, will then guide the customer through the ordering process using natural-language ordering technology. Voice assistant technology isn’t the only fun part of ordering either. Customers who ask for a deal can receive 20 percent off every menu-priced item in their order.

Customers are also able to track their order progress with Domino’s Tracker.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.