Donatos Pizza announced the hiring of Carol Pasquariello as Senior Vice President of Marketing effective June 23, 2020.

“We are so fortunate to have someone of Carol’s caliber join the Donatos team,” says Tom Krouse, president and CEO of Donatos. “She is an experienced professional who deeply understands both the consumer and the restaurant operator.”

Pasquariello will be charged with creating and leading an innovative marketing strategy that aligns with and supports the Donatos and Jane’s Dough Foods brands. Donatos and its franchise partners operate 162 traditional restaurants in 10 states, while Donatos’ products are also proudly served in 62 non-traditional locations. Meanwhile, Jane’s Dough Foods products are available in 8,000 grocery stores nationwide.

After graduating from West Virginia University with a degree in journalism, Pasquariello began her career working in the food and beverage industry. She joined Pizza Hut in 1999 and served as a Field Marketing Leader and Territory Marketing Coach before being promoted to Director of Field Marketing and Customer Satisfaction from 2008-2015.

Following her time at Pizza Hut, Pasquariello joined the team at Auntie Anne’s as the Vice President of Marketing in 2016. While her primary goal was driving sales and garnering awareness for the brand’s 1,200 locations, she spearheaded the brand’s first-ever off-premise catering program.

After her success at Auntie Anne’s, Pasquariello joined the team at Edible Arrangements in 2018 as the Vice President of Retail and Field Marketing – a contractor position she held until March 2020. She helped grow on-premise retail sales through increased awareness, enhanced products, and smart price-points for the 1,100-location brand.

“I am thrilled to join the Donatos team, a brand that I’ve always respected for its commitment to product quality, the customer and its people,” says Pasquariello. “Bringing people together is so important, especially in today’s climate, and I look forward to helping the brand connect even more meaningfully with customers through great products and a great experience.”

Marketing & Promotions, News, Donatos