DoorDash is making the pickup process even more efficient, launching a pickup product feature to ease the takeout wait time for customers.
Now, if customers choose to opt-in to share their location data when the app is running, merchants will be alerted when the customer is approaching the store so they can have their order ready upon arrival.
"During this time when social-distance measures are continuing to be enforced, we wanted to make sure customers weren’t waiting for long at the curb for their order to be ready," DoorDash said in a blog post.
Pickup is a product feature DoorDash launched nearly two years ago, giving merchants the option to offer customers the ability to order food online for carryout from the restaurant, skipping the phone call, the wait, and the fees.
During the pandemic, DoorDash has onboarded new merchant stores onto pickup that are seeing incremental sales through this product feature, including national chains like Wingstop and Jollibee along with local independent restaurants including Duke’s Counter in D.C. and The Village Bakery in the San Francisco Bay Area.