Industry News | March 28, 2017

Download Potbelly's App, Get a Free Cookie

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Potbelly Sandwich Shop now offers a new app for fans of the neighborhood sandwich shop known for toasty warm, made-to-order sandwiches, freshly baked cookies and live, local music.

Available now for both Android and iPhone, the free app lets customers save time and jump the line with mobile pay and mobile ordering for pick-up and delivery. Customers who download the new app will receive a free cookie when they register for Potbelly Perks. Through the Potbelly Perks program, customers earn a “smile” for every $2 spent through the app that can be redeemed for tasty treats. Customers can earn fun status levels, like Cookie Rookie, with personalized perks, Sandwich Superstar, with invitations to exclusive events and access to an underground menu, and Menu Master, with the permanent perk of a free cookie with any purchase from 3 p.m. to 5 p.m.

“Potbelly loves being our customer’s neighborhood sandwich shop, providing good vibes and great food. Our new app is another way to offer our customers personalization and convenience on their terms,” says Dana Dimitri, Sr. Director of Integrated Marketing and Customer Engagement. “We’re also very excited to now be able to give our loyal customers fun perks through the new app.” 

The app also allows customers to customize their meals, find their nearest Potbelly location and send digital gift cards. The free cookie offer can be automatically redeemed when new users download the app and register for the Potbelly Perks program. Customers can also sign up for Potbelly Perks online.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.