Industry News | February 8, 2017

DQ: 67% of Women Would Stay Home on Valentine's Day

Dairy Queen

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According to a nationwide survey of American couples commissioned by the Dairy Queen brand, 82 percent of men feel guilty about not going out, but 67 percent of women think staying in can actually be romantic.

To help fight Valentine’s Day stress levels, the DQ brand, a Berkshire Hathaway (company, created a new, made-for-two Ultimate Choco Brownie Blizzard Cupid Cake for couples to embrace real comfortable love at home and #getcomfywithcake. In fact, 93 percent of couples have reached the comfortable stage of their relationship.

“Every Valentine’s Day, we help fans break the cliché in some way,” says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “Last year, we introduced a treat for singles. This year, we’re taking Valentine’s Day from stressful to comfortable with a shareable cake. Others can have their red-hot romance out on the town. We’re embracing real comfortable love at home with our new Cupid Cake.”

The Ultimate Choco Brownie Blizzard Cupid Cake screams indulgence and comfort, with features like decadent brownie pieces, sweet choco chunks, rich cocoa fudge, signature fudge and crunch center, all blended with the DQ brand’s world famous vanilla soft serve.

The survey also revealed the following about American couples and Valentine’s Day:

Couples are more likely to share a credit card than a pillow; 12 percent even share a toothbrush.

The secret to a Comfortable Couple? The same taste in food and humor, not background, personality or geography.

Sixty-eight percent of men have written Valentine’s Day posts about their significant others on social media, but only 43 percent of women have written about their guys.

Only 10 percent of couples think romantic posts are fake and cliché.

Nearly half (47 percent) of couples plan to celebrate Valentine’s Day on a different day than Valentine’s Day.

The Ultimate Choco Brownie Blizzard Cupid Cake is available at participating DQ stores and DQ Grill & Chill restaurants. Starting at $9.99, the Ultimate Choco Brownie Blizzard Cupid Cake is available at participating DQ stores and DQ Grill & Chill restaurants and can be ordered ahead or by visiting or calling a participating DQ store or DQ Grill & Chill restaurant.

American Dairy Queen, in conjunction with Toluna Research, commissioned a survey of 800 nationally representative U.S. adults in committed relationships, ages 21 to 54; Survey conducted between January 15 and January 25, with a +/-3.5 percent margin of error.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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