Industry News | November 21, 2014

DQ Brings Back Candy Cane Blizzard

image used with permission.

Not to be outdone by the pumpkin flavor craze, Dairy Queen, a Berkshire Hathaway company, is bringing back its popular peppermint treat just in time for the holidays. The DQ system announced the return of the Candy Cane Chill Blizzard Treat as the featured Blizzard of the Month for December.

Available at participating Dairy Queen and DQ Grill & Chill restaurants nationwide beginning November 29 through the month of December, the Candy Cane Chill Blizzard Treat is a combination of crushed peppermint candy cane pieces and sweet choco chunks mixed with DQ vanilla soft serve. This holiday treat is available in four sizes, including the popular Mini. Fans can also enjoy the Candy Cane Chill Waffle Cone Blizzard Treat and the Candy Cane Chill Royal Shake, a blend of whipped topping and peppermint candy cane pieces.

“Like pumpkin in the fall, peppermint is a hot flavor in December and that’s why our Candy Cane Chill Blizzard Treat and family of treats are so popular,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “Candy Cane Chill is aptly named, particularly for harried shoppers who want a break. They can come in to their DQ restaurant and chill, literally, and enjoy a Candy Cane Chill Blizzard Treat.”

Many Blizzard Treat flavors, including the minty Candy Cane Chill, can be easily made into DQ Cakes, perfect for Christmas, Hanukah, New Year’s, birthdays, anniversaries and more.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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