International Dairy Queen, Inc., a Berkshire Hathaway company, announced that the first DQ Grill & Chill location in South Korea has opened.
This DQ Grill & Chill restaurant, located in the Daehak-ro area of Seoul, is the first of 50 locations that are planned in South Korea within the next five years. Additional DQ Grill & Chill locations will soon open in Itaewon, Gangnam and Hongdae.
The DQ Grill & Chill locations in South Korea will serve fan-favorite DQ treats and food, including the world-famous Blizzard® Treats, which are served upside down, soft-serve cones with the signature curl on top, sundaes and DQ Cakes as well as a full range of food options such as GrillBurgers, chicken strip baskets, chicken sandwiches and a variety of salads.
In addition, new and exciting menu items available in South Korea will include Asia-inspired Blizzard Treats, such as a Green Tea Red Bean Blizzard Treat, and Asia-inspired smoothies. The new restaurants also will launch a beverage platform complete with soft drinks, Ades, smoothies, coffees and teas.
“We continue to expand the DQ brand in Asia,” says John Gainor, president and CEO of International Dairy Queen, Inc. (IDQ). “We have partnered with a franchisee that is a veteran of the food business and has an experienced team already in place. We look forward to introducing DQ Grill & Chill restaurants to our fans in South Korea.”
IDQ’s subsidiary, American Dairy Queen Corporation (ADQ), signed a multi-unit development agreement to develop restaurants in South Korea with the privately held M2G USA Investment, Inc., which has a diversified business portfolio that includes ownership of restaurants, hotels, public storage businesses, household appliance manufacturing, shoes and an extensive global real estate portfolio.
The DQ system has more than 6,800 locations with more than 2,300 of those units operating outside of the United States.
International Dairy Queen is a subsidiary of Berkshire Hathaway Inc., which is led by Warren Buffett, the legendary investor and CEO of Berkshire.