Industry News | May 6, 2003

DQ Rolls Out Buffalo Strips

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Dairy Queen has introduced a new Wild Buffalo Chicken Strip Basket, now available at Dairy Queen restaurants nationwide. The Wild Buffalo Chicken Strip Basket comes with four or six original DQ chicken strips coated in a hot and spicy buffalo sauce and served with fries, celery, and a blue cheese dipping sauce.

"Buffalo chicken has become one of America's favorite foods and is fast becoming part of American culture," said Michael Keller, executive vice president of marketing for International Dairy Queen. "We've developed a delicious combination of flavors and have created a hot new entree with a Wild Buffalo Chicken Strip basket that is sure to become a DQ favorite."

The introduction of the Wild Buffalo Chicken Strip Basket coincides with the height of Dairy Queen's frozen cake season.