Further refining its integrated business model, Dr Pepper Snapple Group (NYSE: DPS – News) announced a number of organizational changes, which are effective immediately, aimed at increasing its focus on key customers and capitalizing on the company’s distribution network.

Rodger Collins will assume responsibilities for the company’s finished goods business in addition to his responsibilities as president of Bottling Group Sales. This will allow DPS to optimize its direct-to-store (DSD) and national warehouse distribution network and to push high-priority initiatives, such as its cold drink strategy.

Jim Johnston will continue to lead the Beverage Concentrates business as well as National Account sales for the full brand portfolio across all retail channels, fountain/foodservice and Canada. Johnston will be charged with driving growth in this important business segment through innovative, brand-led sales programs working with key retailers and Coke-affiliated, Pepsi-affiliated and independent bottlers and distributors.

Jim Trebilcock, currently senior vice president Marketing and a 21-year DPS marketing veteran, will assume responsibility for all of DPS’s marketing efforts. He will now report to Young.

Supporting these leaders in aligning sales demand, manufacturing, and logistics is Derry Hobson, executive vice president of Supply Chain. He will continue to lead the company’s efforts in building a world-class supply chain, producing both concentrate and finished goods under a broad portfolio of quality brands.

In addition, Pedro Herran, president Mexico and the Caribbean, will take on responsibility for corporate strategy, and Tina Barry, currently vice president Corporate Communications, will move into a newly created role responsible for Corporate Affairs reporting to Young. David Thomas, senior vice president R&D, will also report directly to Young. Randy Gier, executive vice president Marketing and R&D, has decided to pursue career opportunities outside the company.