Industry News | October 9, 2008

Drag and Drop Comes to Online Ordering

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BigHoller debuted a new interactive pizza ordering solution version 7.0, allowing users to drag and drop toppings.

Sicily Pizza and Pasta with its corporate offices in Houston, Texas, signed up for BigHoller's pizza online-ordering solution in August.

“We have received great feedback from customers utilizing online ordering since we signed on with BigHoller. People are impressed with how simple and user-friendly the interface is. What I hear just as often is how much fun it is to play around with toppings, pizza sizes, and other features that allow them to tailor their orders,” says owner Kazem Azimi.

Joe Rocco of Planet Pizza has been a customer for years. “BigHoller just keeps getting better. This new pizza interface has my customers complementing me on how wonderful and easy it is to order their favorite pizza’s online. It has also increased my average ticket size.”

BigHoller's pizza-ordering solution allows customers to construct and edit very specific small or large-scale orders without frustration, since the technology and visual cues are sophisticated and seamless. An extensive list of pizza topping graphics allows customers to easily spot their favorite add-ons and the drag and drop functionality makes creating and revising the makeup of a pie order a snap.

“This type of smart and fun technology encourages consumers to beef up their orders, whether it involves adding toppings or even additional pies to their guest check,” says Seth Blech, chief technology officer of BigHoller. “Having a positive experience during the order process can play just as important a role in repeat business as the taste of the meal and quality of restaurant service.”

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