Industry News | August 9, 2007

Drive Thru Downloads

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McDonald’s is sponsoring a summer concert tour. Burger King is teaming up with EMI to offer song downloads. Taco Bell is serving tacos and burritos to unsigned rock bands. We look at how the fast-food industry is on a mission to make its food sound hipper.

Hear the August 8th, WNYC interview with QSR Editor Sherri Daye Scott.