Duck Donuts Franchising Company announced two corporate promotions in an effort to strengthen its leadership roles. April Hoelscher, formerly marketing director, and Devon Mailey, formerly financial analyst, have both been promoted to vice president roles of their respective departments.
In Hoelscher’s role, she will oversee the national consumer marketing strategies and programs that drive brand growth, relevance and store traffic, inclusive of menu development, promotions, digital and social strategy, local store marketing, and the overall Duck Donuts brand experience. Mailey will lead the organization’s financial function and performance through planning, development, and organization. She will provide oversight and management of the accounting and finance activities of the organization, offer counsel on strategic financial matters, and provide fiscal planning to achieve budget expectations. Mailey will also be responsible for the analysis of store level data and support of focusing the team’s efforts on franchisee profitability. Both positions will report to Chief Operating Officer Betsy Hamm.
“Since joining Duck Donuts Franchising, April and Devon have made significant and positive impacts to our emerging company,” says Hamm. “They are both committed to helping our brand move forward, and their leadership will serve a vital role in strategically positioning us as a sound resource for our franchisees to ensure their success.”
Hoelscher joined Duck Donuts Franchising Company in 2019 with 20 years of marketing experience in building results-driven programs for both B2B and B2C organizations across multiple industries. April previously held the position of commercial channel marketing manager for Armstrong Flooring, a large global manufacturing organization. She also worked for Auntie Anne’s Pretzels for nine years, serving as the director of marketing, overseeing marketing strategy, campaigns, local marketing programs, and support for retail, fundraising and business development efforts. Hoelscher holds a Bachelors of Science in Marketing from Penn State University.
Mailey joined Duck Donuts Franchising Company in 2019 with nearly 20 years’ experience. Prior to Duck Donuts, Devon worked in finance for more than 10 years with Hershey Entertainment and Resorts, most recently holding an analysis manager position. She also has project manager and customer service experience working for Highwood Properties and Highmark Blue Shield. Mailey holds a Bachelor of Arts in Corporate Communication and Business Management from Lycoming College.