Dunkin’ Brands Group Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins, announced that in 2014 its U.S. franchisees opened a total of 422 net new Dunkin’ Donuts and Baskin-Robbins, once again making Dunkin’ Brands one of the fastest growing companies by unit count in the quick-service restaurant industry.
“This past year was another excellent year for domestic restaurant development for both of our brands and has resulted in Dunkin’ Brands once again being one of the fastest growing companies by unit count in the [quick-service] industry,” says Nigel Travis, chairman and chief executive officer of Dunkin’ Brands. “All told, Dunkin’ Donuts franchisees opened 405 net new domestic restaurants in 2014, including our much anticipated restaurants in Southern California, and remodeled another nearly 500 locations. Baskin-Robbins franchisees opened 17 net new locations, marking this the brand’s second consecutive year of positive net development. We believe these results are directly attributable to the appeal of our two strong consumer brands and our continued focus on franchisee unit economics. For 2015 in the U.S., we expect to open between 410 and 440 Dunkin’ Donuts restaurants and between five to 10 net Baskin-Robbins locations. ”
California continued to be a focus of growth for the brand with five new free-standing restaurants opening in Whittier, Santa Monica, Long Beach, Downey, and Modesto, which opened ahead of schedule. The company is on track with its plan to open approximately 250 new restaurants in California over the next several years, with the long-term goal of having 1,000 restaurants in total throughout the state.
Dunkin’ Donuts also signed agreements in 2014 with franchisees to open future restaurants in markets including Northern, Central, and Southern California; Oklahoma City, Oklahoma; Louisville, Kentucky; Phoenix, Arizona; Greensboro, North Carolina; and Wichita, Kansas, among others.
In 2013, Dunkin’ Donuts unveiled new restaurant design options and last year Dunkin’ Donuts franchisees remodeled 482 restaurants with the new image. Dunkin' Donuts also recently announced the launch of DD Green Achievement, a green building program designed to help franchisees build sustainable, energy-efficient restaurants. By the end of 2016, Dunkin' Donuts plans to have 100 new DD Green restaurants across the U.S.
In 2014, Baskin-Robbins achieved a second consecutive year of positive net new unit growth in the U.S., opening 17 net new restaurants in markets including Kentucky, California and Louisiana. Baskin-Robbins also signed agreements in 2014 with franchisees to open future locations in markets, including Fresno, California; San Francisco, California; Phoenix, Arizona; Tampa, Florida, Louisville, Kentucky; and Colorado Springs, Colorado, among others.
Additionally, recruiting military veterans as franchisees continues to be a focus for Baskin-Robbins. For 2014, the brand launched a special veteran's incentive program for U.S. veterans seeking to open a domestic Baskin-Robbins location. The new development incentives included more than $25,000 in financial discounts on royalties and initial franchise fees.
In 2015, the Company expects its franchisees and licensees to open five to ten net new Baskin-Robbins restaurants in the U.S.