NBC and FremantleMedia North America today announced their partnership with Dunkin’ Donuts for the network’s hit show, “America’s Got Talent” (AGT). As part of this season-long, multiplatform partnership, Dunkin’ Donuts will be featured throughout the season with on-air integrations and digital activations.
Key elements of the partnership include:
“AGT Runs on Dunkin’” segments featuring several sponsored clips from the audition phase of the show
A “Dunkin’ Save” that provides viewers the opportunity to save their favorite acts from elimination
Dunkin’ Lounge segments with exclusive contestant interviews that will air during the live results show.
“’America's Got Talent’ and Dunkin’ Donuts are both iconic brands that celebrate the American spirit. Together, we were able to create an authentic relationship with our audience as well as the show's cast and crew,” says Alison Tarrant, executive vice president, Client Solutions Group, NBCUniversal. “As the #1 summer series, there is no bigger platform to collaborate with our partners to deliver real business results. We are excited to run on Dunkin’ all summer long!”
As part of the integration, “America’s Got Talent” viewers can save their favorite acts during the live results show using the “Dunkin’ Save.” Near the end of the show, the act with the most “saves” will be saved from elimination and able to continue to compete for the chance to become the next winner. Shortly after 5 p.m., fans in the Pacific time zone will be able to follow the save process by monitoring “America’s Got Talent’s” social profiles on Twitter, Facebook and Google+ and participate when the save window is opened.
“‘America’s Got Talent’ is one of the summer’s top-rated and most anticipated series, and we’re excited to partner with the show for their 10th season,” says Scott Hudler, vice president of global consumer engagement at Dunkin’ Brands. “From contestants giving exclusive backstage interviews in the Dunkin’ Lounge to fans voting to keep their favorite act in the show through the ‘Dunkin’ Save,’ this multi-platform integration will give AGT fans a unique experience that will help keep them running throughout the season.”
Additionally, an “America’s Got Talent” GIF booth will give viewers a digital-only, behind-the-scenes look at their favorite acts. All GIF photos will be fed directly into the AGT Tumblr Page, sponsored by Dunkin’ Donuts. Various elements of the Dunkin’ Donuts-sponsored campaign will be promoted via Social Synch.
“Dunkin’ Donuts is the perfect partner to join us in celebrating a decade of talent for Season 10 of AGT,” says Amy Lorbati, senior vice president of brand partnerships and Integrated Marketing, FremantleMedia North America. “Similar to AGT, Dunkin’ is a cherished brand that has been enjoyed by families across the country for numerous years.”
Season 10 of “America’s Got Talent” premieres this evening on NBC. The only competition show open to all ages and all talents, “America’s Got Talent” stars host Nick Cannon and judges Howie Mandel, Mel B, Heidi Klum, and Howard Stern. Last summer, “America's Got Talent” remained the top summer show in total viewers for the ninth consecutive year.
“America’s Got Talent” is produced by FremantleMedia North America, and Syco Entertainment. Simon Cowell, Sam Donnelly, Jason Raff, Trish Kinane, and Richard Wallace are the executive producers.