Industry News | February 2, 2016

Dunkin' Becomes 'Official Coffee Shop' of Women's Hockey

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Dunkin’ Donuts has scored yet another key partnership to help support women’s hockey, announcing a multi-year agreement with USA Hockey that includes designation as the “Official Coffee Shop” of the U.S. Women’s National Team.

Dunkin’ Donuts will sponsor the U.S. Women’s National Team as it participates in key events, including the 2017 International Ice Hockey Federation Women’s World Championship and the 2017 Women’s Four Nations Cup. Dunkin’ Donuts’ agreement also includes advertising on and the brand’s logo featured on team practice jerseys.

This partnership follows less than two months after Dunkin’ Donuts became the first official corporate sponsor of the new National Women’s Hockey League (NWHL). Dunkin’ Donuts also recently entered into a personal services agreement with two-time Olympic silver medalist Meghan Duggan, a member of the U.S. Women’s National Team since 2006. Duggan, a five-time world champion, is also a star of the NWHL’s Buffalo Beauts.

“As the brand that keeps America running, Dunkin’ Donuts is proud to be a sponsor of USA Hockey and its U.S. Women’s National Team. We’re excited about the team’s participation in signature championship events and activities in the coming years, particularly as they get ready to compete on the world’s biggest stage,” says Tom Manchester, vice president of field marketing, Dunkin’ Brands. “We look forward to working with USA Hockey to further advance our commitment to support female athletes and help drive awareness of the increasingly popular sport of women’s hockey.”

 “Dunkin’ Donuts is an iconic American brand with a long history of supporting the sport of hockey,” says Lee Meyer, senior director of marketing for USA Hockey. “We are thrilled that Dunkin’ Donuts is now the official coffee shop of USA Hockey and our women’s national team and greatly appreciate their support.”

“Growing up in Dunkin’ Donuts’ home state of Massachusetts, I know first-hand the incredible passion people have for Dunkin’ Donuts’ coffee, as well as the company’s ongoing support of hockey players and organizations, at the professional, collegiate, and local levels,” Duggan says. “Dunkin’ Donuts’ sponsorships of both the U.S. Women’s National Team and NWHL are great steps in the continued growth of women’s hockey, and I am honored to partner with the brand.”

Dunkin’ Donuts has a long and proud history of partnerships within the sporting industry, including the Arizona Cardinals, Boston Bruins, Boston Red Sox, Chicago Blackhawks, Nashville Predators, New York Rangers, New York Yankees, New York Mets, New York Giants, New York Jets, New England Patriots, Philadelphia Eagles, Philadelphia Flyers, Pittsburgh Penguins, Tampa Bay Lightning, and Washington Capitals.

News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.

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