The Big Apple is where Dunkin’ and Beyond Meat are bringing their biggest breakfast news of the year, presenting a new plant-based menu option for Dunkin’ guests in Manhattan. Dunkin’ on Wednesday announced a new partnership with Beyond Meat, one of the fastest growing U.S. food companies offering a portfolio of revolutionary plant-based meats, to introduce the Beyond Sausage Breakfast Sandwich, available now at participating Dunkin’ restaurants in Manhattan with plans for a future national rollout. With the launch, Dunkin’ is the first U.S. restaurant brand to Go Beyond traditional on-the-go breakfast choices by serving Beyond Breakfast Sausage.
The Beyond Sausage Breakfast Sandwich offers the taste and texture millions of Dunkin’ breakfast sandwich customers enjoy and expect with a juicy, savory breakfast sausage patty—but made with 100 percent plant-based ingredients and a mix of spices crafted specifically for Dunkin’. The Beyond Breakfast Sausage patty is served on an English muffin with egg and American cheese. In addition to offering a patty with 10 grams of plant-based protein, the new sandwich helps Dunkin’ deliver the better-for-the-planet environmental benefits of plant-based protein.
“Beyond Meat has earned the national spotlight for its innovative products and for creating incredible awareness and excitement for the benefits of plant-based meat,” David Hoffmann, Dunkin’ Brands chief executive officer and president says. “Dunkin’ has always stood apart for offering new and exciting choices to meet the needs of our on-the-go guests, and we are proud to collaborate with this industry leader to become the first U.S. restaurant chain to serve a Beyond Breakfast Sausage option.”
To help New Yorkers try a taste of The Future of Protein for themselves today, Dunkin’ is holding a special Beyond Sausage Breakfast Sandwich tasting event. Guests at participating Dunkin’ restaurants in Manhattan are invited to enjoy a complimentary sample from 10 a.m. to 2 p.m. today, July 24, while supplies last. Additionally, at the Dunkin’ restaurant at 240 W. 40th Street, the ceremonial first sample will be served by Hoffman, Ethan Brown, founder and CEO of Beyond Meat, Dunkin’ U.S., and Tony Weisman, chief marketing officer for Dunkin’ U.S.
“Dunkin’ is truly an iconic brand and part of the fabric of so many communities,” Brown says. “Partnering with them as the first U.S. restaurant chain to serve Beyond Breakfast Sausage represents not only an exciting moment for both of our companies, but a big step forward in making plant-based meat accessible and easy to enjoy, even while on-the-go. I look forward to seeing consumer reactions to the product offering and partnership.”
