Dunkin’ Donuts announced the addition of 24 nontraditional locations across Florida: six locations in Florida Turnpike travel plazas; 14 locations at airports, including nine at Fort Lauderdale International Airport, two at Southwest Florida International Airport, two at Miami International Airport, and one unit at Sarasota-Bradenton International Airport; and one unit on the Palm Beach Community College campus, with additional locations planned to open at Florida International University and Florida Atlantic University by 2010.
Areas USA Inc., owner of the concession contracts at Miami and Orlando International Airports, will operate and maintain the six Dunkin’ Donuts locations along the Florida Turnpike in Pompano Beach, West Palm Beach, Port St. Lucie/Fort Pierce, Fort Drum, Canoe Creek, Turkey Lake, and Okamhumpka. Dunkin’ Donuts will replace Starbucks in all six locations.
“Dunkin Donuts expansion to non-traditional locations at airports, universities, and at travel plazas throughout Florida is part of a larger plan to grow throughout the Sunshine State,” says Lynette McKee, vice president of franchising for Dunkin’ Brands, Inc. “These locations will satisfy a growing demand for high quality coffee and baked goods that are available throughout the day.”
Dunkin’ Donuts considers the state of Florida as a priority growth market in 2009. The company currently has approximately 900 locations open throughout the state and is still looking for new franchisees to develop a minimum of five restaurants in Jacksonville, Tampa, Tallahassee, Fort Myers/Naples, the Palm Beaches, Miami, and the Florida Keys.