Dunkin’ Donuts, the world’s largest coffee and bakery quick-service restaurant chain, announced today the signing of a multi-unit store development agreement with Capital Franchise Group Inc. for the development of 34 restaurants in Jackson, Tupelo, Greenwood, and the Southwestern portion of the state of Mississippi. Site selection for potential locations has already begun.
Fred Carl, Jr., of Greenwood is chairman of Capital Franchise Group Inc. Carl is the founder, chairman and CEO of Viking Range Corporation in Greenwood. Joe Sherman of Jackson is the CEO of Capital Franchise Group and Tony Antoon, also of Jackson, is chief operating officer and chief financial officer. Sherman and Antoon have similar positions with Viking Culinary Group, LLC, a subsidiary of Viking Range Corporation.
In addition to the 34-unit agreement mentioned above, Dunkin’ Donuts’ is still seeking new and existing franchisees to purchase a minimum of five restaurants in the surrounding area of Memphis and West Tennessee. Dunkin’ Donuts development of the state of Mississippi is part of an aggressive national growth strategy, which includes expanding in existing markets while entering new cities across the country to help direct the company’s future growth.
“With the state of Mississippi recently opened for franchise sales, we are excited to welcome Capital Franchise Group to the market,” says Lynette McKee, CFE, vice president of franchising, Dunkin’ Brands Inc.
Building a network of restaurants also enables Dunkin’ Donuts to invest in a distribution model that ensures consistent, high-quality products that customers expect when visiting a Dunkin’ Donuts location. In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers franchisees a variety of designs and venues, including free-standing stores, sites within shopping centers and convenience stores, as well as other retail environments.
“We are proud to bring Dunkin’ Donuts’ to the state of Mississippi” Joe Sherman says. “I’m excited about this great product now being available here in Mississippi.”
According to McKee, “Dunkin’ Donuts will satisfy a growing demand in the state of Mississippi for high quality coffee and baked goods that are available all day. Dunkin’ Donuts is proud to energize Americans and keep the honest, hard-working, value-driven people of this country running every day–whether it’s in a boardroom, a schoolroom, or a construction site. We look forward to being a vibrant part of the community and playing an important role in the daily lives of the people who live and work in the state of Mississippi.”
