Dunkin’ Donuts and the Boston Red Sox today announced Dunkin’ Donuts’ famous hot and iced
coffees will be available within the ballpark for the first time with the opening
of two new “Dunkin’ at Fenway(R)” stands.
The “Dunkin’ at Fenway(R)” stands are located within the ballpark
across from Gates B and E and will sell freshly brewed Dunkin’ Donuts
coffee during Boston Red Sox games, concerts and other Fenway Park events.
Fans can enjoy hot Dunkin’ Donuts coffee, including Original Blend and
Dunkin’ Decaf, in 16- and 20-ounce cups, as well as Dunkin’ Donuts iced
coffee in 24- and 32-ounce cups. The stands will typically remain open
following the close of each game, so fans can also grab a cup of coffee for
their trip home.
The stands will feature innovative new coffee-dispensing technology
designed by Dunkin’ Donuts especially for Fenway Park. The new technology
will ensure that customers within the ballpark environment are served
coffee fast while maintaining the same quality and taste New Englanders
have come to expect from Dunkin’ Donuts. Dunkin’ Donuts is America’s
largest retailer of coffee-by-the-cup, serving nearly one billion cups of
brewed coffee each year. Dunkin’ Donuts, using 100-percent Arabica coffee
beans, offers a milder roast coffee that is milled specifically for the
company and is recognized by the industry as a superior grade of coffee.
According to John Fassak, Dunkin’ Brands vice president of business
development, the agreement to serve Dunkin’ Donuts coffee in Fenway Park
brings together two of the region’s most beloved brands. “In New England,
generations have grown up with an intense passion for both the Red Sox and
their daily cups of Dunkin’ Donuts coffee. We are thrilled that we now have
this opportunity to combine these two local institutions, and that Dunkin’
Donuts coffee can now be a key part of the Fenway Park experience,” he
“Just as visits to Fenway Park are a way of life in New England, so too
are visits to Dunkin’ Donuts,” said Red Sox President/CEO Larry Lucchino.
“We know that our fans will be pleased to have the convenience of their
favorite coffee beverage at their favorite ballpark. It’s one of our newest
‘improvements’ at Fenway Park this year.”
Sam Kennedy, Red Sox senior vice president/sales and marketing, added,
“Simultaneously, it’s the hottest and coolest perk at the park.”