Through March 1, 2008, people across the U.S. are invited to create videos to share on YouTube, which receives more than 57 million visitors a month. Dunkin' Donuts is inviting hard-working Americans to answer the question, "How Do You Keep America Running?" A panel of judges will evaluate the submissions, and visitors to the site will rate the videos to determine 50 winners who will receive a year's supply of Dunkin' Donuts coffee. The top ten videos may also be featured on www.DunkinDonuts.com and other web sites.
"Our loyal customers regularly tell us stories, both heart-warming and funny, about how they keep this country running," says Dunkin' Donuts Brand Marketing Officer Frances Allen. "We're pleased to launch our new YouTube channel to give people a chance to tell their unique stories in their own creative way."
User-generated videos can be serious, heartwarming or fun, while telling the story of how each person keeps America running, such as a little league coach who's been cheering on his teams for 30 years, or a teacher who's always gone the extra mile for her students.
The Dunkin' Donuts video contest will be supported through online advertising with YouTube channels and its partners, Google, CNN.com/living and other online communities. For more information, including complete rules and eligibility, visit www.youtube.com/dunkindonuts.
