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The introduction of the Southwest Chicken Flatbread Sandwich provides customers with a new all-day menu choice at a time when both chicken sandwiches and southwest flavors are growing in popularity among consumers seeking options to burgers and fried foods. According to the NPD Group, the chicken sandwich category grew 8 percent in the quick-service restaurant industry over the past year, reaching more than 3 billion servings for 2007.
According to Dunkin' Donuts Brand Marketing Officer Frances Allen, the new Southwest Chicken Flatbread Sandwich provides busy, on-the-go customers with bold new flavors and ingredients. "Today's time-starved consumer wants a wide variety of quick, delicious foods and beverages, available all day and every day, without compromising quality or taste," she says. "With our new Southwest Chicken Flatbread, we are continuing to break down the limitations of traditional menus and offer Americans exciting and unique choices for keeping themselves running whether it's 8 AM or 8 PM."
Dunkin' Donuts' Oven-Toasted menu launched earlier this year as the most significant change to Dunkin' Donuts product lineup since the company launched espresso-based beverages in 2003. In order to introduce the new menu, Dunkin' Donuts shops received an entirely new cooking platform. New cooking ovens, using patented technologies, deliver the "Oven-Toasted" result.