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    Dunkin' Donuts Hitting the Gridiron

  • Industry News September 22, 2009
    Dunkin' Donuts announced that it entered into a partnership with the Dallas Cowboys Football Club, which includes becoming the official coffee for the team. Dunkin' Donuts pouring stations, located throughout Cowboys Stadium, will serve Dunkin' Donuts hot coffee, iced coffee, hot chocolate, and iced tea during Cowboys home games, college football games, concerts, and other stadium events.

    As part of the partnership, Dunkin' Donuts signage will appear within the stadium and advertising will be shown during events on the LED ribbon board and video board. Co-branded advertising will also be seen throughout the Dallas-Ft. Worth area announcing the partnership. Additionally, on weekdays after every home game, customers can redeem their Cowboys game ticket stubs at any Dunkin' Donuts location to receive a free medium hot coffee.

    According to Dunkin' Brands CEO Nigel Travis, the agreement to bring Dunkin' Donuts coffee and beverages to Cowboys Stadium provides a simple yet significant benefit for visitors. "The new Cowboys Stadium offers fans arguably the most impressive array of state-of-the-art amenities in any venue in the country,” he says. “We're proud to partner with the Cowboys organization to help enhance visitors' stadium experience even further by making the country's best coffee part of every home game, concert, or event.”

    "We are proud to have Dunkin' Donuts as a partner in our new home," says Dallas Cowboys owner and general manager Jerry Jones. "The quality of their coffee is unmatched and exactly what our fans expect when they come out to Cowboys Stadium."
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